Open to lead & senior roles

Bilal ShaikhLead Product Designer

Lead UI/UX DesignerProduct DesignerDesign SystemsDesigns & Ships12 YearsMumbai, IN

I design software for industries where getting it wrong is expensive. Twelve years turningcomplex financial workflows into interfaces people actually finish — for banks, crypto exchanges, and B2B SaaS teams. I design in Figma and ship in Cursor, so ideas reach production, not just a prototype file.

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+30%Task completion, Kloo AP flow

−25%Onboarding time reduced

90%Finished Axis flow under 2 min

2Design systems built from zero

LCXBlenheim ChalcotAxis BankKlooKisshtModulrXebiaSyntrofia

Fit snapshotEverything a screener needs in one place

Titles I map toLead Product DesignerLead UI/UX · Sr. Product Designer · Design Lead · Principal

Experience12 years8 in fintech, banking & regulated products

LocationMumbai, IndiaRemote · Hybrid · Open to Pune & Bengaluru

Availability[Notice period — confirm]Update this before publishing

EngagementFull-time or contractLong-term contracts from 6 months

Also shipsDesigns and builds2 live products shipped solo — React, Cursor

Core stackFigma + CursorSketch · XD · Miro · React · Claude Code

DomainsFintech · BFSI · CryptoB2B SaaS · Enterprise workflow tools

Selected work

Three products where the workflow was the hard part.

Each already existed in some form, and people already hated using it. Changing a process while it stays running is most of the job.

01 — Kloo · Blenheim Chalcot2022 — 2024 · Lead Designer

B2B expense management, rebuilt around the approver

Approving a single invoice took finance teams eleven steps across three screens. I rebuilt the accounts-payable flow around progressive disclosure — full context for daily approvers, guided defaults for first-timers. Task completion rose +30% and onboarding time fell −25%.

ConstraintA live customer base mid-migration from legacy accounting tools. The flow had to keep working while it changed.
DecisionRejected the multi-step wizard that tested well with novices but frustrated the 80% approving invoices daily. Traded a more complex front-end state model for one screen serving both.
ShippedA tokenised design system with documentation, adopted across product teams on web, iOS and Android.

Design systemsB2B SaaSWorkflow designMulti-platform

Read the full case study ↗

Kloo B2B expense management case study cover

Invoice approval — steps

4 steps on one screen — progressive disclosure, defaults for first-timers.

Kloo B2B expense management case study cover

02 — Axis Bank · Xebia2020 — 2021 · Sr. UI/UX Designer

Branch-only bank services, moved to 24/7 self-serve

Updating a nominee, correcting a PAN, or changing a date of birth meant visiting a branch. I moved these journeys into the app inside the bank's existing design language and compliance rules — 90% of tested users finished in under two minutes.

ConstraintEvery screen had to satisfy KYC and RBI verification rules and stay inside an established bank design system. Almost none of the compliance steps were negotiable.
DecisionKept document verification visible rather than hiding it behind a progress bar. Abandonment dropped when users could see what the bank still needed from them.
ShippedNominee updates, PAN and DOB correction, Aadhaar and Voter ID verification, request tracking.

BFSIRegulated designUsability testingMobile

Read the full case study ↗

Axis Bank digital services app case study cover

03 — Binex Exchange2025 · Lead UI/UX Designer

One trading interface for professionals and newcomers

A regulated European exchange serving two populations at once: professionals who live in the order book, and newcomers who need the platform to explain itself. I led design across every product surface and kept one system coherent for both.

ConstraintEuropean regulation meant disclosure and verification requirements shaped flows that would otherwise be a single tap.
DecisionOne interface with density as a user setting, rather than separate novice and pro modes — which would have doubled the surface area the team maintained.
ShippedEvolved the design system across web and mobile; ran design reviews and mentored the team.

Crypto & tradingDesign leadershipData-dense UIDesign systems

Read the full case study ↗

Binex Exchange crypto trading platform case study cover

What I do

Where a lead designer earns the title.

Design systems

Tokens, components, and documentation that survive contact with engineering. Built from zero at Blenheim Chalcot, evolved at LCX.

Complex workflows

Multi-step, multi-role, multi-state flows — approvals, onboarding, KYC. The work is deciding what to hide and when.

Regulated products

Banking and exchange interfaces where compliance dictates the flow. I don't need three weeks to learn why the rules exist.

Team leadership

Design reviews, mentoring, and roadmap-aligned planning — while still doing the work myself.

Research & validation

Usability testing, interviews, heuristic reviews. Enough evidence to defend a decision, not enough to stall one.

Design engineering

I build what I design — Cursor, Claude Code, React. I shipped production front-end before I moved into design, so specs land buildable and prototypes are real.

Designed and built

Products I shipped end to end.

Solo builds — design and code, both mine. Live and in production, which makes them the fastest way to see how I actually think about product rather than read about it.

Live in production

RoleGrowth

AI career platform · India-built

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A full job-search platform: live ATS scoring against Workday, Greenhouse and Lever, resume tailoring to any JD, STAR-scored mock interviews, a kanban job tracker, and salary benchmarks for the Indian market.

Design decisionPut the four highest-intent tools — ATS checker, salary, notice period, HRA — outside the signup wall entirely. The product proves itself before it asks for anything.

RoleSolo — design & build

Built withNext.js · AI APIs · Cursor

Solo buildAI productProgrammatic SEO

Live in production

PostKeel

AI marketing platform · for founders

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Reads a company's website once and builds a reusable Product Brain and Brand Brain, then drafts on-brand marketing across every channel — so founders stop re-explaining their business to an AI every morning.

Design decisionEvery factual claim resolves against a user-confirmed evidence ledger. Anything unverified renders as a visible [NEED: …] marker rather than a plausible invented statistic. Nothing auto-posts — the human stays the publisher.

RoleSolo — design & build

Built withNext.js · Supabase · Claude API

Solo buildAI productBrand system

Both are designed and built by me — Figma for design, Cursor and Claude Code for the build. Shipping a product alone changes what I bring to a team: I spec against what's actually buildable, I can prototype an idea in a day instead of describing it, and I've had to own the decisions designers usually get to hand off.

Also shipped

Other work.

Delivered across fintech, payments, and consumer.

Modulr Website↗

Payments infrastructure · Marketing site

Modulr Design System↗

Component library · Tokens

Blenheim Chalcot↗

Venture builder · Corporate site

SolBase↗

Solana DEX · Token access

Axis Mobile↗

Pay, invest & UPI

Binex Exchange Mobile↗

Crypto trading · Mobile

Egold Project↗

Digital gold · NFT tokenomics

Postgram↗

Social mobile app

Sabyasachi↗

Luxury fashion · Shopping app

Zomato Redesign↗

Concept · Self-initiated

OYO Wizard↗

Design hackathon

About

Most of my work starts the same way: a process that already exists, that people already hate, that has to keep working while we change it.

Legacy expense approvals. Branch-only bank services. Trading interfaces built for experts and sold to beginners. That shapes how I design — I spend the front half of a project mapping what people actually do, including the workarounds, before proposing anything.

Read the full story & experience ↗